Saturday, September 4, 2010

Marketing Discrimination/Native Americans in the news

In the last class when we were broken off into groups, my group got into a discussion, which was later shared with the class about the marketing of Daisy brand sour cream and cottage cheese. Most shared the opinion that it was discrimination to only market those products to only white women in a certain age group while in fact it is just common practice among basically every company in our society. Companies, like Daisy, are solely around on the principal to make money. While the Marketing representative couldn't answer why they don't market to minorities, it is simple business strategy. Companies supply their products to people who are going to buy it. What she should have said is that after all of the market research that I am positive daisy came up with to find out who was actually buying their product, they started advertising in a way to target specific audiences. Just like how BET or the Oxygen network doesn't run commercials on SPIKE tv channels, they are all just in it to make money and to make the most you need to market to the demographic that is going to buy. Nothing is racist about that because it is not excluding people from buying their products, companies would love for anyone to buy their products, they just market to the people that research has shown buys their products the most. I was a little disappointed that we didn't get to touch on the topic of native Americans in the news, but i can only assume there are two reasons they are not in the news very often. One they are simply a small demographic and are virtual non-existent in many areas in the U.S. and two; it was the American people that made it that way. The genocide of Native American, especially in Texas, but around the rest of the U.S., is not taught in History Classes, spoken about casually, or even known by the majority of the public, but remains of bounty posters for every Indian scalp can be found in Native American Cultural centers, and other Museums that are not being censored. Usually the only Native American stories I hear are when a group of Native American would like for a sports team to stop using them as their mascot because it is degrading and their children grow up with a false stereotype of their own heritage. I am disgusted when I see people arguing for keeping the Mascots such as Redskins, Braves, Indians, Tomahawks, and others when it is explained to them that the tribe or the nation of Native American does not like their culture exploited like that. This is a big issue for me, even though I am not but traces of Native American. It is a wrong that has not been righted yet and I see no continuing efforts to do so.

No comments:

Post a Comment